Digital Marketing
INTRODUCTION
domain
Digital Marketing
Course Duration
6-8 weeks
Mode
Live Interactive Classes
Who is it for?
Open for all
Salient features
Why Choose this Program?
Advantage in College Admissions
Add Honors Program to your Resume
Complete College Pre-requisites
Explore Areas of Interest
What do Experts have to say
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Curriculum
Module 1: Introduction to Digital Marketing
- Learn about what digital marketing is and how it impacts businesses these days on a larger scale.
- The platforms used in Digital Marketing
- How to study a brand from the digital perspective
- Creating Buyer Personas
- Defining Target Audience
- Case studies
Module 2: Search Engine Optimization
- Basics of SEO
- Keyword research
- On-page optimization
- Off-page optimization
- How to conduct a website audit
- SEO via blogging
- Guest blogging
- Learn how to use Google Search Console
- Learn tools like SEMrush, Google Tag Manager, etc
- Case studies
Module 3: Google Ads (Search Engine Marketing)
- Basics of Google Ads
- How to set up Google Ads Account
- How to start a campaign (We will learn how and when to use different objectives, etc)
- How to write ad copies and descriptions for Google Ads
- How to maintain a high-quality score
- Tips for HQ landing page
- Different Ad formats (Search ads, shopping ads, display ads)
- How to create product listing in Marketplace
- How to read and track Google Ads insights
- Youtube Ads
- Case studies
Module 4: Social Media Marketing
- Basics of SMM
- Different social media platforms
- Creating and setting up social media business pages
- Different types of pages
- How to create a social media content strategy
- How to prepare a social media content calendar
- Do’s & Don’ts of Social Media
- Hashtag Research
- How to reach out to collab with influencers
- Creating an ad account
- How to create a campaign from the scratch (choosing objectives, targeting, setting the budget, placements, etc)
- How to read and interpret social media analytics
- Social Media Account Management
- Guerilla marketing
- Case studies
Module 5: Web Analytics
- Basics of GA
- Setting up a GA account
- How to connect a GA account to a website to track data
- Creating properties, setting conversions and goals for accurate tracking
- How to read GA insights
- Case studies on how to take business decisions using Google Analytics data
Module 6: Creative Content Marketing
- How to source for creative ideas
- How to use content across various platforms
- How to repurpose content
- How does blogging work?
- How to plan for huge campaigns
- Case Studies
Module 7: Design essentials for a digital Marketer
- How to create a mood board?
- Learn about logo and placements
- The 80/20 design rules
- How to design minimally?
- How to design social media posts using Canva?
Module 8: Email Marketing
- Basics of email marketing
- How to use Email Marketing tools? (MailChimp, getresponse)
- How to create an email workflow from scratch?
- How to build a Drip Email Marketing Campaign
- How to design and write newsletters
- How to frame a catchy subject line?
- B2B and B2C email campaigns
- Case Studies
Tools you will learn
- Facebook Ads Manager
- Google Ads
- SEMrush
- Google Analytics
- Shopify
- WordPress
- Facebook creator studio
- Hootsuite
- Later
- Canva
- Google AdSense
- Google Tag Manager
- Google Search Console
- Mailchimp
- Getresponse
- Google Keyword planner
- Uber suggest
Projects
- Creating a website (preferably eCommerce) using WordPress/Wix and connecting e-com software like Shopify & woocommerce.
- Creating a Google Analytics account and connecting the website and GA.
- Doing keyword research and writing, editing and publishing blogs on the website.
- Creating social media accounts on different platforms and setting up Ad accounts for each.
- Design social media posts.
- Run a Brand Awareness campaign on FB Ads Manager.
- Boost a post on Instagram.
- Create & set up a Google Ads account and run search campaigns.
- Create an email marketing campaign using Mailchimp.
- Come up with huge campaign ideas for the product you chose to create a website on.
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