With new trends cropping each day, Brands and Businesses are trying their best to up their digital marketing game. If you’re a digital marketer or an entrepreneur looking to devise a rewarding digital marketing strategy for your business, then you should consider reading this blog.
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1. Automations
There is going to be a surge in automation in every industry and Digital marketing is no exception. Digital automation is likely to boom with the advent of new innovative tools and apps. With this technological innovation, users can automate and streamline most digital marketing services.
Automation will play a major role in email marketing, AD marketing, tracking insights, website analytics and a lot more. Such that, there is better efficiency and all the campaigns are carried out in a hassle-free and productive manner. Automations are indeed one of the vital trends that are here to stay.
Benefits of automation in digital marketing
- Less time consuming
- Better lead generation
- High lead conversions
- Effective marketing strategy
2. Video marketing
This is easily one of the best digital marketing trends of 2022.As the name indicates, video marketing is nothing but a type of digital marketing that involves the use of videos to market a product or a service. These videos are generally educational, informative or entertaining depending on the marketing goal and the target audience.
From creating brand visibility to making product promotions, video marketing can be used widely across different media platforms. With Tik Tok and Instagram Reels creating a rampage across the world. People are more interested in videos than static ones. So, This is indeed the best time to start focusing on video marketing.
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Benefits of video marketing
- Better reach and visibility
- Attention-grabbing and versatile
- High engagement
- Easy to communicate the brand message
- High conversions
3. Metaverse
This is one of the hottest emerging trends of 2022. Metaverse is an alternate iteration of how the internet will shape up in future. In simple terms, it is a three-dimensional virtual world that serves as an extension of the real world with the main goal of offering an immersive user experience that is currently lacking on the internet.
This new world opens up a wide range of opportunities for brands and businesses to make it bigger. From engaging with the target audience to product demos, brands have a lot of possibilities with metaverse marketing due to the plethora of options here.
That’s what makes it a game-changer for any business. Also, it’s a relatively new and futuristic approach, so, there are a lot of ways to experiment and try out new strategies, unlike already existing channels.
Benefits of Metaverse marketing
- High scope of experimenting
- Highly creative and attractive medium
- Establishes a strong connection with the audience
- Boosts reach and visibility
4. Voice search optimization
This is one of the most popular digital marketing trends of 2022. In Voice search optimization the content is optimised such that it appears during voice searches. This is gaining popularity due to the user’s ability to get quick responses, unlike conventional web searches.
With the increased usage of voice search devices, this is indeed the best time to prioritise voice search optimization for any brand or business.
Besides marketing, Voice search optimization also helps in understanding the audience preferences and engagement. However, it is important to strategize the optimization process by considering the customer persona and the target behavior.
Benefits of Voice Search Optimization
- Facilitates quick responses
- Easy to access
- Wider reach and visibility
- Increased website traffic
5. Artificial intelligence
Artificial intelligence or AI is bringing a massive transformation in the marketing space. AI plays a vital role in content segmentation, hyper personalization, engagement with the audience, tracking audience preferences, and targeted advertising allowing companies a better way to harness the potential of customer data.
AI taking over digital marketing has made a wondrous effect on business positioning and brand visibility. So, emerging businesses need to capitalise on AI-based digital marketing strategies to stay ahead of their competitors.
Besides, AI also helps businesses meet their marketing goals in a more efficient and streamlined manner.
Benefits of AI marketing
- Personalised user experience
- Optimised marketing processes
- Saves time and money
- Helps to predict trends
5. Conversational Marketing
A type of marketing approach that thrives on two-way communication across various platforms. It mostly happens via Emails, Direct messaging or ChatBots. Conversational marketing is close to the conversation that happens between the buyer and the Seller in a store.
This digital marketing strategy is becoming popular these days as it drives engagement and better customer experience which eventually leads to more leads and sales.
Potential customers prefer the best user experience which is only possible by prompt and diligent responses. If a business takes time to get back to the customer, the customer is going to opt-out or buy from your competitors. That’s where conversational marketing comes into play. So, this is indeed the right time to hop into this marketing trend.
Benefits of Conversational Marketing
- Allows personalization
- Builds likability and Trust
- Rapid and highly responsive
- Less time-consuming
6. NFTs
NFTs or non-fungible tokens are gaining popularity like never before. These are digital assets that are bought and traded online. In Digital Marketing, non-fungible tokens have widened the opportunities for connecting with the audience.
It allows brands and businesses to interact and engage with them, providing an unforgettable experience that eventually results in maximum returns. And, many big brands have already started using NFTs in their digital marketing strategy.
Benefits of NFTs in Digital Marketing
- Less competitive medium
- Builds reputation
- Increases Reach and visibility
- Extremely versatile across different industries
Bottom line
Trends keep changing and at times it also becomes difficult to keep up with them. However, to reach your marketing goals and expand your brand awareness, you must embrace and leverage these trends in your digital marketing strategy.