Certification Course in Digital Marketing
Certification Course in Digital Marketing
Overview
Digital marketing stands out as a pivotal promotional channel across diverse sectors,
enabling effective audience engagement and conversion into potential customers.
Bridging the gap from brand awareness to lead generation, the online realm presents
limitless possibilities, fueling a surging demand for digital marketers.
Credge’s Digital Marketing program empowers you to harness the full potential of the
digital landscape. Master the intricacies of SEO, website analytics, content creation,
branding, and advertising on platforms like Facebook and Google.
With this comprehensive skill set, you can seamlessly transition into roles such as social
media expert, brand strategist, or PPC specialist. The opportunities within the digital
domain are boundless, positioning you for success in various facets of this dynamic
field.
Why Choose this Program?
- Explore diverse roles such as SEO specialist, social media manager, and content strategist, as the digital marketing landscape offers a vast array of rewarding career paths.
- Stay ahead by acquiring skills in emerging technologies like AI and data analytics, ensuring your digital marketing expertise remains cutting-edge and adaptable to industry advancements.
- With the global shift towards digital commerce, seize the opportunity to meet the increasing demand for online presence, helping businesses thrive in the ever-expanding digital marketplace.
- Enroll in a digital marketing course to grasp the latest tools, strategies, and algorithms, enabling you to navigate the dynamic online landscape and deliver impactful, up-to-date marketing campaigns.
Salient Features of This Program
- Comprehensive Curriculum
- Hands-on Practical Experience
- Industry-Relevant Tools and Technologies
- Expert Faculty and Networking Opportunities
You Get A Completion Certificate
Upon successfully finishing the Digital Marketing Certification Course, you will receive a
prestigious certificate recognizing your expertise in Digital Marketing. This achievement
not only validates your skills but also opens the door to advanced career possibilities.
The certificate highlights your proficiency in Digital Marketing, establishing you as a
highly desirable professional in the field and paving the way for enhanced career
prospects.
Course Curriculum
- Introduction to Digital Marketing
- Learn about what digital marketing is and how it impacts businesses these days on a larger scale.
- The platforms used in Digital Marketing
- How to a study a brand from the digital perspective
- Creating Buyer Personas
- Defining Target Audience
- Case studies
- Search Engine Optimization
- Basics of SEO
- Keyword research
- On page optimization
- Off page optimization
- How to conduct website audit
- SEO via blogging
- Guest blogging
- Learn how to use Google Search Console
- Learn tools like SEMrush, Google Tag Manager, etc
- Case studies
- Google Ads (Search Engine Marketing)
- Basics of Google Ads
- How to set up Google Ads Account
- How to start a campaign (We will learn how and when to use different
objectives,etc) - How to write ad copies and descriptions for Google Ads
- How to maintain a high quality score
- Tips for HQ landing page
- Different Ad formats (Search ads, shopping ads, display ads)
- How to create product listing in Marketplace
- How to read and track Google Ads insights
- Youtube Ads
- Case studies
- Social Media Marketing
- Basics of SMM
- Different social media platforms
- Creating and setting up social media business pages
- Different types of pages
- How to create a social media content strategy
- How to prepare a social media content calendar
- Do’s & Don’ts of Social Media
- Hashtag Research
- How to reach out to collab with influencers
- Creating an ad account
- How to create a campaign from the scratch (choosing objectives, targeting,
setting the budget, placements, etc) - How to read and interpret social media analytics
- Social Media Account Management
- Guerilla marketing
- Case studies
- Web Analytics
- Basics of GA
- Setting up a GA account
- How to connect a GA account to a website to track data
- Creating properties, setting conversions and goals for accurate tracking
- How to read GA insights
- Case studies on how to take business decisions using Google Analytics data
- Creative Content Marketing
- How to source for creative ideas
- How to use content across various platforms
- How to repurpose content
- How does blogging work?
- How to plan for huge campaigns
- Case Studies
- Design essentials for a digital Marketer
- How to create a mood board?
- Learn about logo and placements
- The 80/20 design rules
- How to design minimally?
- How to design social media posts using Canva?
- Email Marketing
- Basics of email marketing
- How to use Email Marketing tools? (mailchimp, getresponse)
- How to create an email workflow from scratch?
- How to build a Drip Email Marketing Campaign
- How to design and write newsletters
- How to frame a catchy subject line?
- B2B and B2C email campaigns
- Case Studies
FAQ's
Frequently Asked Questions
-
What are the Prerequisites for the Digital Marketing Certification Course?
The prerequisites for a Digital Marketing Certification Course typically include basic computer skills, internet literacy, and a fundamental understanding of marketing concepts. High school students are eligible. -
What are the Projects Included in this Program?
This program involves creating an eCommerce website with WordPress/Wix, integrating Shopify & WooCommerce, setting up Google Analytics, conducting keyword research, blogging, managing social media accounts, designing posts, running FB Ads, Instagram boosting, Google Ads search campaigns, Mailchimp email campaigns, and developing impactful product campaigns. -
Why Should High-School Students Enroll for a Digital Marketing Program?
High-school students should enroll in a digital marketing program to gain essential skills in online communication, branding, and social media. This prepares them for the digital- centric future, offering practical knowledge valuable in both academic pursuits and future career opportunities. -
What are the Methodologies Used in This Program?
The program utilizes live online classes for instruction, mentors supply study materials, conduct weekly tests to assess student progress, and create an interactive learning environment. The goal is to provide a comprehensive space for students to learn, practice, and benefit from the courses offered.